Media Interview -
Emarat Al Youm
Volkswagen Abu Dhabi
Responses to be attributed to Jordan Walker, General Manager, Volkswagen Abu Dhabi.
1. Are you planning to offer any car-related promotions during Ramadan? What are these offers?
Absolutely, we're gearing up for Ramadan with some fantastic promotions on our top Volkswagen models. Throughout the Holy Month, customers can expect special deals on favorites like the new Touareg, Golf GTI, Golf R, T-Roc, Tiguan, and Teramont.
2. What do they include, especially regarding price reductions, interest rates, installment sale prices, warranty offers, service packages, and others?
These offers come packed with great benefits. Let's take the 2024 Volkswagen Teramont for example. It starts from only AED 189,000 or just AED 2,835 per month. Plus, each model includes a comprehensive package: a 5-year warranty, 5-year service plan, 5-year roadside assistance, and even free registration and insurance for the first year. It's all about making sure that the customers are covered and are getting the best value for their money.
3. Do the offers include new or used cars?
We have great deals available year-round at our Certified Used Car showroom based in Mussafah, with a large selection of Certified Volkswagen models to choose from, plus for the month of Ramadan all of our customers can enjoy free window tinting and 1st year free registration.
4. Why do many car dealerships typically offer strong promotions, specifically during Ramadan?
Ramadan is a season that has become a key moment in the local automotive industry calendar. It's a time when many people and families make big purchases, one of them being a new car due to the great offers presented. At Volkswagen Abu Dhabi and Al Ain, we always ensure that the deals we have during this season allow our customers from all walks of life to find the right car for them at the best value possible.
5. Does Ramadan usually witness the best sales throughout the year? Why? What are your sales expectations for Ramadan 2024?
Ramadan tends to witness heightened sales activity due to several factors, including increased consumer spending, special promotions, and the cultural significance of making major purchases during this time. At Volkswagen Abu Dhabi and Al Ain, we anticipate robust sales during Ramadan 2024, fueled by our attractive promotions and commitment to providing exceptional value and service to our customers.