Le Royal Meridien Tent Sponsorship.

Ali & Sons Volkswagen Abu Dhabi sponsored the Ramadan tent of Le Royal Meridien during the holy month of Ramadan. The sponsorship package included the display of two Volkswagen Vehicles – Volkswagen Passat CC in front of the hotel entrance and the Volkswagen Scirocco on the marble near the tent entrance.

Sponsorship logos featured on all collaterals, menus and flyers of Le Royal Meridien including the placing of roll up banners near the reception desk inside the tent and inside the hotel lobby. Iftaar and Sohur vouchers were distributed to Volkswagen customers for the L’Opera Restaurant and the Layali El Hilmiya tent.

The sponsorship ensured that the Volkswagen brand was exposed to as many as 1,000 guests that attended the Layali El Hilmiya tent daily. The guests included the elite locals, eminent Sheikhs and Arab and Western Expatriates.